Wisconsin Electric Power Co electricity rates

Wisconsin Electric Power Co is an investor-owned utility serving about 262 zip codes in Wisconsin. Its residential customers paid an average of 19.23¢ per kilowatt-hour in 2024.

All utilities · Wisconsin rates · EIA-861 2024

Wisconsin Electric Power Co, residential average

19.23¢per kWh

Wisconsin averaged 19.56¢ in June 2026 · 262 zip codes served

Total residential revenue divided by total residential sales, 2024. Form EIA-861, via NREL.

What a house costs to run on this rate

Every figure on this site is watts × duty cycle × hours × days × your rate. Only the last term changes here, so this is the same arithmetic as everywhere else with 19.23¢ in place of the national average.

Annual running cost on each rate. The middle column uses this utility’s 2024 average; the right-hand column uses the state’s June 2026 average, which is both a different year and a sales-weighted blend of every utility in the state.

ApplianceA yearAt 19.23¢At the Wisconsin average
Central air conditioner2,295 kWh$441$449
Electric water heater2,720 kWh$523$532
Refrigerator420 kWh$81$82
Electric clothes dryer682 kWh$131$133
Electric oven336 kWh$65$66
Space heater992 kWh$191$194
Dishwasher244 kWh$47$48
Washing machine97 kWh$19$19
LED television171 kWh$33$33
Desktop computer208 kWh$40$41
Ceiling fan53 kWh$10$10
LED light bulb16 kWh$3.16$3.21

What a typical bill looks like on this rate

A East North Central household uses about 9,345 kWh of electricity a year — that is the RECS figure for this census division, not a national average, so it already carries the region’s climate and its mix of gas and electric heating. At 19.23¢ that is $1,797 a year, or $150 a month.

The same household on the Wisconsin average of 19.56¢ would pay $1,828, and on the national average of 18.34¢ it would pay $1,714. Those three numbers differ by the rate alone: identical house, identical appliances, identical habits.

East North Central household averages from EIA RECS 2020, costed at this utility’s 2024 rate. These are conditional means — each is averaged over the households that use electricity for that purpose — so they describe the typical electric user of each end use rather than summing to one household’s bill.

What it is spent onElectricityAt 19.23¢Share
Space heating2,919 kWh$56131%
Water heating2,673 kWh$51429%
Air conditioning1,425 kWh$27415%
Refrigeration823 kWh$1589%
Everything else5,074 kWh$97654%

The three big ones are heating, water heating and cooling, and they are big everywhere. That is why the comparisons on this site concentrate on them: a few percent off the largest item beats halving something small, whatever the rate.

What one always-on watt costs here

Anything left plugged in and drawing power does it for all 8,760 hours of the year. At 19.23¢ a single watt of standby costs $1.68 a year, against $1.61 at the national average. A house with 50 W of always-on load — a set-top box, a games console left in standby, a couple of chargers, an old second fridge’s electronics — is paying $84 a year before anything is switched on.

That is the number worth memorising on any rate: multiply the watts left on by $1.68 and you have the annual cost. The always-on calculator totals a whole house, and the guide to phantom load covers which of the usual suspects actually matter and which are folklore.

Against the other large utilities in Wisconsin

All 2024, so these are comparable with each other in a way none of them is comparable with the state average above. Northern States Power Co to Wisconsin Electric Power Co is 1.3× — inside one state, for the same commodity.

Utilities in Wisconsin serving 100 or more zip codes. Residential average, EIA-861 2024.

UtilityOwnership2024 averageZip codes
Northern States Power CoInvestor Owned14.66¢217
Wisconsin Public Service CorpInvestor Owned16.23¢189
Wisconsin Power & Light CoInvestor Owned16.89¢320
Wisconsin Electric Power CoInvestor Owned19.23¢262

What the difference is worth

Against the national residential average of 18.34¢, this rate is 5% higher. On the 9,345 kWh a typical East North Central household uses, that is a difference of $83 a year — more than the national average, for the same electricity.

Inside Wisconsin the picture is different again. The cheapest of the 4 large utilities here is Northern States Power Co at 14.66¢ and the dearest is Wisconsin Electric Power Co at 19.23¢. A household using 9,345 kWh would pay $1,370 on the first and $1,797 on the second — $427 apart, in one state, for identical consumption. On this utility’s rate the same household pays $1,797.

Wisconsin Electric Power Co2024 · EIA-86119.23¢
Wisconsin averageJune 2026 · a different year, and sales-weighted19.56¢
US averageJune 202618.34¢

None of that is a switch you can make. The wires into a house are served by one utility and you do not choose it — in a deregulated state you choose who generates the electricity, while delivery stays with whoever owns the poles. What the comparison is good for is knowing whether the number on your bill is normal for where you live, and how much of it is the rate rather than your habits.

What it means that this is an investor-owned utility

An investor-owned utility is a private company with shareholders, regulated by a state commission that approves what it may charge. It has to earn a return on the poles, wires and substations it builds, and that return is part of every bill. Investor-owned utilities serve most of the American population and, in this dataset, average several cents above public power — partly because of that return and partly because they serve the dense, expensive-to-supply places.

Wisconsin Electric Power Co serves about 262 zip codes in Wisconsin. That territory is why its costs are what they are: the same electricity delivered over more miles of line to fewer meters costs more per kilowatt-hour to deliver, whoever owns the company.

Where this number comes from

Form EIA-861 is the annual census every US electric utility files. The residential figure is that utility’s total residential revenue divided by its total residential sales for the year, which makes it a true all-in average: the fixed monthly charge is already inside it, spread across the kilowatt-hours. That is why it usually sits a little above the energy charge printed on a tariff sheet, and why it is the right number to multiply an appliance’s kilowatt-hours by.

It is also an average across every residential customer that utility has, on every rate plan. If you are on a time-of-use tariff, an all-electric discount or a low-income rate, yours differs — the guide to time-of-use pricing covers what that changes.

Questions

How much does Wisconsin Electric Power Co charge per kWh?
An average of 19.23¢ per kilowatt-hour across its residential customers in 2024, from Form EIA-861. That is an annual average of everything billed divided by everything sold, so it already includes the fixed monthly charge spread over the kilowatt-hours — which is why it is usually a little above the per-kWh number printed on a tariff sheet. Your own bill is the exact answer: divide the total by the kilowatt-hours it lists.
Is Wisconsin Electric Power Co expensive?
Among the 4 largest utilities in Wisconsin it ranks 4 of 4, between Northern States Power Co at 14.66¢ and Wisconsin Electric Power Co at 19.23¢ — a spread of 1.3× inside one state. All four figures are 2024, so they are comparable with each other.
Why does this differ from the state average on this site?
Because they are different years and different arithmetic. This figure is Form EIA-861 for 2024; the Wisconsin average of 19.56¢ elsewhere on this site is Electric Power Monthly for June 2026. Nationally the residential average went from 16.48¢ to 18.34¢ over that gap. A state average is also weighted by how much each utility sells, while this is one utility on its own.
Can I switch supplier?
In a deregulated state you can choose who generates your electricity while Wisconsin Electric Power Co continues to deliver it, and the delivery charge does not change. In a regulated state there is no switch to make. Either way the cheapest kilowatt-hour is the one you do not use, which is what the rest of this site is about.

Source: NREL/OpenEI, U.S. Electric Utility Companies and Rates: Look-up by Zip Code (2024), from U.S. EIA Form EIA-861, 2024. U.S. Government work, public domain.

How every figure here is computed · Where the data comes from